What's the hype about?
Micron makes memory chips, and AI needs a lot of them. The stock is up about 270% in 2026, profits are real and huge, and social media calls it cheap. What I found in the filings: everything people agree on checks out. What they bet on (no more cycles, $6.2 trillion, buy back every share) is stretched.
Prices: Yahoo Finance close, Sep 30, 2026. "Our math" = our own calculation on the filed numbers.
How much of Micron's stock price is hype?
About 88%. Micron owns about $138 billion more than it owes. The stock market says it's worth about $1.2 trillion. The rest, about a trillion dollars, is hype: the price of what people expect, not what's on the books.
Formula (same as every episode): market value − equity = hype. Market value: $1,065.11 (Sep 30, 2026) × 1,129,393,151 shares (10-Q cover) = $1.203T.
Watch this part 1:36What does Micron do, and what is HBM?
Micron makes memory chips: every phone, PC and server needs them. HBM is the new kind for AI: memory chips stacked on top of each other, right next to the AI chip. It takes about three times as many wafers to make as normal memory, so every wafer that goes to AI is memory that doesn't go into your PC or your phone.
What are finfluencers saying about Micron stock?
That it's spectacular. A Motley Fool writer said Micron could be valued at $6.2 trillion, then called it a "screaming buy" and a "no-brainer". A 24/7 Wall St. writer said "Memory's cyclicality is no more". Even the CEO wrote that "AI is becoming Super Intelligence". So that's settled.
- Parkev Tatevosian, The Motley Fool · Oct 3, 2026
I have never seen a company deliver this spectacular level of profit.
- Ross Gerber on X · Jul 2026
Micron can probably buy back all its stock over the next five years at this price.
- Keithen Drury, The Motley Fool · Jul 7, 2026
Micron's stock could be valued at $6.2 trillion -- a greater figure than Nvidia.
- Keithen Drury, The Motley Fool · Oct 3, 2026
...it's a no-brainer stock to buy now.
- Alex Sirois, 24/7 Wall St. · Aug 18, 2026
Memory's cyclicality is no more. So I keep loading up on Micron.
- Micron's CEO, Q4 FY26 release · Sep 30, 2026
AI is becoming Super Intelligence (SI), and memory enhances this intelligence...
How many "buy Micron" articles were there?
We collected 35 bullish Micron headlines in about three months (Jul 2 to Oct 5, 2026). Mostly the same handful of writers: The Motley Fool had 19 of them, six each from two writers. Every one is linked below.
| Outlet | Headlines | Most from one writer |
|---|---|---|
| The Motley Fool | 19 | Keithen Drury 6, Harsh Chauhan 6 |
| 24/7 Wall St. | 9 | Alex Sirois 4 |
| CNBC / CNBC Investing Club | 4 | |
| Kiplinger, InvestorPlace, Barron's | 3 | |
| Total | 35 |
Our collection of headlines, Jul 2 – Oct 5, 2026. All 35 links: the FOMO list.
Watch this part 5:07How much money does Micron make?
A lot. Last quarter Micron did $54 billion in revenue. The same quarter three years ago: $4 billion, sold below cost (gross margin −10.8%). Now the gross margin is 87%. Honestly, that's good.
| Then | Now | Change | Source | |
|---|---|---|---|---|
| Revenue, Q4 FY23 → Q4 FY26 | $4.01B | $54.23B | 13.5× | Micron 8-Ks, FY23 + FY26 |
| Gross margin, Q4 FY23 → Q4 FY26 (GAAP) | −10.8% | 86.8% | Micron 8-Ks, FY23 + FY26 | |
| Net income, FY25 → FY26 | $8.54B | $84.97B | ~10× | 10-K FY25 + Q4 FY26 release |
Is the memory cycle dead for Micron?
No. The new contracts are real: multi-year, with a minimum price, and customers even paid billions up front. But they cover a bit over a third of revenue. The rest still follows the market. And twice before, the stock peaked months before the profits did. No more cycles. Great.
| Cycle | Stock peaked | Profit or sales record | Stock by the record | Then | Source |
|---|---|---|---|---|---|
| 2018 ("secular growth") | May 29, 2018 · $62.62 | Reported Sep 20, 2018 | −26% | Profit −91% by early 2020 | Micron 8-K, Q4 FY18 |
| 2022 | Jan 14, 2022 · $97.36 | Record sales, reported Jun 30, 2022 | −43% | FY23: $5.83B loss | Micron 8-K, Q3 FY22 |
| 2026 | Jun 25, 2026 · $1,213.56 | Profits still rising | −39% in five weeks | Let's check back in a year. | Micron 8-K, Q4 FY26 |
- Micron's biggest competitor, SK hynix, in its own filing
The long lead times for new facilities to become operational have in some cases resulted in significant increases in the industry's production capacity coinciding with weakening demand, resulting in global oversupply of products and declining prices.
- Every cycle had a story · Reuters, Jan 2017
heading into what has been dubbed an ultra-super-cycle
Taipei Times, demand "from smartphones and artificial intelligence"
Stock prices: Yahoo Finance closes; percentages are our math. The new contracts: "take-or-pay agreements" with "a floor price" (10-Q Q3 FY26); last cycle, customers were "generally reluctant to enter into long-term, fixed-price purchase contracts" (10-K FY23).
Watch this part 6:32Is Micron really the cheapest stock ever?
At $1,065.11 Micron trades at about 14 times last year's profit (our math on the Q4 FY26 release). That's close to the long-run S&P 500 median of about 15. It also looked that cheap at the January 2022 peak, about 15 times, and the next fiscal year brought a $5.8 billion loss. Memory stocks look cheapest right at the top of the cycle, when profits are biggest.
| When | Price | Price / earnings | What came next | Source |
|---|---|---|---|---|
| Peak, May 29, 2018 | $62.62 | ~5 | Profit −91% by early 2020 | Micron 8-K, Q4 FY18 |
| Peak, Jan 14, 2022 | $97.36 | ~15 | FY23: $5.8B loss | Micron 8-Ks, Q3 FY21 + Q1 FY22 |
| "Cheap", Sep 26, 2022 | $48.88 | ~6 | FY23 EPS: −$5.34 | Micron 8-K, Q4 FY23 |
| Sep 30, 2026 | $1,065.11 | ~14 | Let's check back in a year. | Micron 8-K, Q4 FY26 |
P/E = price ÷ earnings per share over the year (our math). January 2022: $0.53 + $1.52 + $2.39 + $2.04 = $6.48 over the four quarters before (Q3 FY21 and Q1 FY22 releases). Prices: Yahoo Finance. Long-run S&P 500 median P/E ~15 (Shiller data via chartrow, secondary).
Watch this part 7:54When does the memory shortage end?
Nobody knows, and the bullish articles don't ask. The shortage is real and gets worse in 2027. But Micron's own new factory space is ready in late 2028, SK Hynix opens new factories in December 2028 and June 2029, and Samsung reportedly in late 2028. The market researchers expect new supply to show in 2028. The chipmakers say 2028, 2030, or no idea.
| Who | Says the shortage lasts until | Source |
|---|---|---|
| Micron | "we do not have line of sight to when supply and demand will return to balance" | Micron prepared remarks |
| Samsung (CFO) | "will persist through 2028" | Investing.com transcript |
| SK Hynix (CEO) | demand higher than supply "even beyond 2030" | Reuters via Yahoo |
| TrendForce | new output not until 2028; one forecast: 2% more supply than demand in 2028 | TrendForce, Jul 30, 2026 |
The 2% surplus: TrendForce at FMS 2026, via Forbes (republished by VDURA, secondary). Samsung's late-2028 fab: Korean press (Pyeongtaek Sisa: second half of 2028; ZDNet Korea: 2028, equipment from Q2 2027), not confirmed by Samsung. "Don't worry about a downturn": Drury, Oct 3, 2026.
Watch this part 8:31Could Micron be worth $6.2 trillion?
Only if everything goes perfectly. The $6.2 trillion takes the single highest analyst estimate for next year's profit ($221 a share, against an average of $150) and multiplies it by the top of the writer's own range, 25 times. Best case, times best case. Micron owns $138 billion, so that price would be 98% hype.
Is Micron buying back stock, and who is selling?
Micron announced a $10 billion buyback in 2018. Eight years later it isn't finished, and the most it bought in a single year was $2.7 billion. This year: zero since February. The CEO sells 40,000 shares every four weeks, about $161 million since May. Big active funds sold almost half their shares while index funds kept buying.
Why no buybacks now: Micron's CHIPS subsidy agreements restrict them (10-Q Q3 FY26); the CFO said capital returns increase "From Dec. 9, 2026" (Q3 FY26 prepared remarks). Index funds (Vanguard, BlackRock, State Street, Geode): +7% shares, same 13F data.
Watch this part 10:13Why does everyone say "buy Micron"?
Partly because many of them own it. The site behind the "no-brainer" article owns Micron and recommends it, and right under it ran an ad for its paid list of ten best stocks. Micron wasn't on it. Nine out of ten analysts say buy, zero say sell; for the average S&P 500 stock it's about six out of ten. That's fine. But with that reach, show the risks too.
- Disclosure under the "no-brainer" article · Oct 3, 2026
Keithen Drury has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Micron Technology.
- The ad on the same page
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Micron Technology wasn't one of them.
fool.com (loaded with JavaScript, seen Oct 4, 2026)
What are the risks of Micron stock?
The cycle. New factories from Micron, SK Hynix and Samsung arrive around late 2028, and only a bit over a third of revenue is under the new contracts. In 2018 and 2022 the stock fell months before the profits did. Meanwhile the CEO sells every month and the big active funds have cut their stakes. In Micron's own words, DRAM prices have swung from plus low 40% to minus high 40% a year.
What's real
- Record profit: $85B in FY26
- The shortage is real, and worse in 2027
- AI demand for HBM
- New multi-year contracts with a floor price
- Customers paid billions up front
What can go wrong
- New factories everywhere around late 2028
- Only a bit over a third of revenue under contract
- The stock fell months before profits in 2018 and 2022
- CEO sells 40,000 shares every four weeks
- Big active funds sold almost half their shares
- Buybacks: zero since February
Is it too late to buy Micron stock?
I won't answer that for you; I never tell anyone what to buy or sell. What I did: Micron joined The Hype Fund on October 7, 2026 at $1,084.92, and I own it. My own plan is to be out sometime in 2027, before the new factories arrive in late 2028, because both times before the stock fell months before the profits did. When exactly? I don't know.
My homework, not advice. The buy and every later trade are on The Hype Fund.
Watch this part 12:16Chapters
- 0:00Intro: can riding the hype beat the market?
- 1:33What is hype?
- 1:54What social media says about Micron
- 3:12What does Micron even do?
- 3:50What the pros are saying
- 5:07The FOMO montage
- 5:47Into the lab: what the reports say
- 6:32Is the memory cycle dead?
- 8:31The "no-brainer": when does the shortage end?
- 9:40Checking the $6.2 trillion math
- 10:13Buybacks, the CEO and the big funds
- 11:08The verdict and my plan
- 12:37The Hype Fund: day one
Mentioned in the video
- Micron TechnologyThe company (MU)
- Sanjay MehrotraMicron CEO; release quote, Form 4 sales
- SK HynixCompetitor; prospectus and new fabs
- Samsung ElectronicsCompetitor; Q2 2026 call
- TrendForceMemory market research
- Keithen DruryThe Motley Fool; $6.2T, "no-brainer"
- Parkev TatevosianThe Motley Fool
- Alex Sirois24/7 Wall St.; "cyclicality is no more"
- Ross GerberX; "buy back all its stock"
- The Motley Fool19 of the 35 FOMO headlines
- 24/7 Wall St.9 of the 35 FOMO headlines
- CNBC4 of the 35 FOMO headlines
- Capital GroupCapital World Investors: 70.8M → 29.5M shares
- Elon MuskIntro: the mass driver on the Moon
- Sam AltmanIntro: the Dyson sphere
- Demis HassabisIntro: the end of disease
Sources & links
Primary sources (SEC filings, company transcripts, the papers themselves) first where we have them. "Secondary" means we read another site's report of it. Each group has a fixed link, e.g. #sources-intro.
Intro: can riding the hype beat the market? 0:00
- 0:27TERAFAB | The Largest Chip Manufacturing Facility Ever (~23:34)
youtube.com/watch?v=Txt3Wodav1o - 0:27SpaceX prospectus (424B4): orbital AI compute "as early as 2028"
sec.gov/Archives/edgar/data/118141…lorationtechnologi.htm - 0:35Sam Altman on This Past Weekend w/ Theo Von #599 (~1:00:10)
youtube.com/watch?v=aYn8VKW6vXA - 0:40Demis Hassabis, 60 Minutes
cbsnews.com/news/google-artificial…s-hassabis-60-minutes/
What is hype? 1:33
- 1:36Micron Q4 FY26 earnings release (balance sheet, $138B equity)
sec.gov/Archives/edgar/data/000072…ex991-pressrelease.htm - 1:43Micron 10-Q, Q3 FY26 (shares outstanding)
sec.gov/Archives/edgar/data/723125…000015/mu-20260528.htm - 1:43MU price history
query1.finance.yahoo.com/v8/finance/chart/MU
What social media says about Micron 1:54
- 1:55$MU posts quoted word for word
stocktwits.com/symbol/MU
What does Micron even do? 3:12
- 3:31HBM uses about three times the wafers of DDR5 (Micron CEO, Mar 2024 call)
anandtech.com/show/21319 - HBM's share of DRAM wafer input, 2025–2027
trendforce.com/presscenter/news/20260602-13074.html
What the pros are saying 3:50
- 3:59I've reviewed thousands of financial reports… (Parkev Tatevosian)
fool.com/investing/2026/10/03/ive-…ancial-reports-micron/ - 4:06Ross Gerber on X
x.com/GerberKawasaki/status/2082476319892521288 - 4:14Can Micron Technology Become the New Nvidia? (Keithen Drury)
fool.com/investing/2026/07/07/can-…become-the-new-nvidia/ - 4:21Micron Just Extended Its Forecast for the AI Build-Out to 2031 (Keithen Drury)
fool.com/investing/2026/10/03/micr…build-out-to-2031-its/ - 4:36Memory's Cyclicality Is No More, So I Keep Loading Up on Micron (Alex Sirois)
247wallst.com/investing/2026/08/18…-loading-up-on-micron/ - 4:47"AI is becoming Super Intelligence" (CEO, Q4 FY26 release)
sec.gov/Archives/edgar/data/000072…ex991-pressrelease.htm - 4:58Executive Order on "Super Intelligence" (fact sheet)
whitehouse.gov/fact-sheets/2026/09…of-super-intelligence/
The FOMO montage: all 35 headlines 5:07
- Up 300% in 2026, is Micron stock still a buy right now?
fool.com/investing/2026/07/02/up-3…k-still-a-buy-right-n/ - Prediction: this is where Micron stock will be…
fool.com/investing/2026/08/01/pred…on-stock-will-be-at-t/ - Why Micron stock keeps bouncing higher
fool.com/investing/2026/08/04/why-…keeps-bouncing-higher/ - Cramer: buy soaring memory stocks
cnbc.com/2026/08/17/cramer-buy-soaring-memory-stocks.html - Cramer says red-hot stock can double again
247wallst.com/investing/2026/08/18…tock-can-double-again/ - Interesting news for Micron stock investors
fool.com/investing/2026/08/18/inte…icron-stock-investors/ - Prediction: Micron stock could go parabolic…
fool.com/investing/2026/08/20/pred…-go-parabolic-after-a/ - 4 memory stocks are darlings of the AI boom
cnbc.com/2026/08/21/4-memory-stock…why-we-own-micron.html - Is it too late to buy Micron stock after its 981% surge?
fool.com/investing/2026/08/25/is-i…k-after-its-981-surge/ - Prediction: Micron stock will reach $1,300 by end of…
fool.com/investing/2026/08/26/pred…-reach-1300-by-end-of/ - Here's why Micron stock can double next year
fool.com/investing/2026/08/28/here…-can-double-next-year/ - Micron is no longer what it was, so I keep loading up
247wallst.com/investing/2026/09/01…-so-i-keep-loading-up/ - The mispriced winner of the AI boom
investorplace.com/2026/09/the-misp…winner-of-the-ai-boom/ - Prediction: Micron stock will skyrocket after September…
fool.com/investing/2026/09/06/pred…skyrocket-after-septe/ - Micron is poised to surge after its fiscal year end
fool.com/investing/2026/09/18/micr…er-its-fiscal-year-en/ - Up 275% this year, Micron is still a no-brainer buy before September 30
247wallst.com/investing/2026/09/23…y-before-september-30/ - Prediction: Micron stock will double within 2 years
fool.com/investing/2026/09/24/pred…double-within-2-years/ - Stocks to buy before the next AI demand shock hits
kiplinger.com/investing/stocks/sto…t-ai-demand-shock-hits - Micron stock price could rise 50%
barrons.com/articles/micron-stock-…e-50-per-cent-39518b23 - What we want to see next week from one of Jim Cramer's 6 stocks to buy
cnbc.com/2026/09/25/what-we-want-t…s-6-stocks-to-buy.html - Micron at $1,080: the Street loves what it sees underneath the headlines
247wallst.com/investing/2026/09/25…erneath-the-headlines/ - Prediction: Sept. 30 will be a big day for the stock market…
fool.com/investing/2026/09/26/pred…over-fist-before-that/ - Prediction: this will be Micron Technology's stock price by the end of 2026
fool.com/investing/2026/09/28/pred…ce-by-the-end-of-2026/ - Sept. 30 could be the start of a new paradigm for Micron
fool.com/investing/2026/09/29/sept…-a-new-paradigm-for-m/ - Sold Archer Aviation, bought growth stock MU
fool.com/investing/2026/09/29/sold…ought-growth-stock-mu/ - Micron's earnings guidance may look weak tomorrow: buy MU stock anyway
247wallst.com/investing/2026/09/29…w-buy-mu-stock-anyway/ - Micron's memory supercycle is built for the long haul
247wallst.com/investing/2026/09/29…ilt-for-the-long-haul/ - We're raising our Micron price target after an incredible quarter
cnbc.com/2026/09/30/were-raising-o…nd-robust-outlook.html - Micron stock slips despite record Q4: here's why MU stock is still a buy
247wallst.com/investing/2026/10/01…-stock-is-still-a-buy/ - Institutional investors just did what they always do, so I keep buying Micron
247wallst.com/investing/2026/10/02…-i-keep-buying-micron/ - Cramer says if you are shorting Micron you are digging your own grave
247wallst.com/investing/2026/10/02…w-bet-against-company/ - Micron just extended the AI build-out to 2031
fool.com/investing/2026/10/03/micr…build-out-to-2031-its/ - Micron or SanDisk: if I could only own one
fool.com/investing/2026/10/04/micr…-only-own-one-for-the/ - You can do better than Tesla: buy Micron instead
fool.com/investing/2026/10/04/you-…la-buy-micron-instead/ - Micron stock looks like a top AI investment to make
fool.com/investing/2026/10/05/micr…-ai-investment-to-mak/
Into the lab: what the reports say 5:47
- 6:13Micron Q4 FY26 earnings release: $54.2B revenue, 86.8% gross margin, $84.97B FY26 profit
sec.gov/Archives/edgar/data/000072…ex991-pressrelease.htm - 6:13Micron Q4 FY23 earnings release: $4.01B revenue, −10.8% gross margin
sec.gov/Archives/edgar/data/000072…ex991-pressrelease.htm - 6:27Micron 10-K, FY2025: $8.54B profit
sec.gov/Archives/edgar/data/723125…000028/mu-20250828.htm
Is the memory cycle dead? 6:32
- 6:43Micron 10-Q, Q3 FY26: take-or-pay contracts, floor price, prepayments
sec.gov/Archives/edgar/data/723125…000015/mu-20260528.htm - 6:53Micron 10-K, FY2023: customers "reluctant" to sign long-term fixed-price contracts
sec.gov/Archives/edgar/data/723125…000054/mu-20230831.htm - 7:00Micron Q4 FY26 prepared remarks: "over 35% of our revenue through 2030"
s25.q4cdn.com/621799436/files/doc_…6-Prepared-Remarks.pdf - 7:11SK hynix prospectus (424B4): new capacity "coinciding with weakening demand"
sec.gov/Archives/edgar/data/000212…99963/d32785d424b4.htm - 7:36"ultra-super-cycle" (Reuters)
taipeitimes.com/News/biz/archives/2017/01/31/2003664070 - 7:46Micron 8-K: $10B buyback and "secular growth"
sec.gov/Archives/edgar/data/723125…92sharebuybackauth.htm - 7:46Micron Q4 FY18 earnings release: "enduring value in 2019"
sec.gov/Archives/edgar/data/723125…xhibit991-pressrel.htm - 8:04Micron Q2 FY20 earnings release: profit $405M (−91%)
sec.gov/Archives/edgar/data/723125…0q2exhibit991-pres.htm - 8:07Micron Q3 FY22 earnings release: record sales
sec.gov/Archives/edgar/data/723125…ex991-pressrelease.htm - S&P 500 P/E, long-run median (Shiller data)
chartrow.com/sp500/pe-ratio - Micron Q3 FY21 earnings release: EPS $1.52 (Q3), $0.53 (Q2)
sec.gov/Archives/edgar/data/723125…ex991-pressrelease.htm - Micron Q1 FY22 earnings release: EPS $2.04 (Q1), $2.39 (Q4 FY21)
sec.gov/Archives/edgar/data/723125…ex991-pressrelease.htm
The "no-brainer": when does the shortage end? 8:31
- 8:53SK hynix new fabs: M17 Dec 2028, Y2 Jun 2029
news.skhynix.com/en/fab-facility-investment-2026/ - 8:53Samsung P5, operation targeted for the second half of 2028 (reported)
ptsisa.com/news/articleView.html?idxno=51220 · ZDNet Korea, Sep 28, 2026: 2028 target, equipment from Q2 2027 - 9:04TrendForce: the gap widens in 2027; output not until 2028
trendforce.com/presscenter/news/20260730-13158.html - 9:13TrendForce at FMS 2026: 2% surplus in 2028 (via Forbes)
vdura.com/2026/08/18/2026-fms-show…rket-continued-growth/ - 9:21Samsung Q2 2026 call: shortage "through 2028"
investing.com/news/transcripts/ear…nd-surges-93CH-4822292 - 9:21SK hynix CEO to Reuters: "even beyond 2030"
finance.yahoo.com/technology/ai/ar…-supply-141339156.html
Checking the $6.2 trillion math 9:40
- 9:41Can Micron Technology Become the New Nvidia? ($149.64 average, $221.27 high, 15 to 25×)
fool.com/investing/2026/07/07/can-…become-the-new-nvidia/
Buybacks, the CEO and the big funds 10:13
- 10:18Micron 10-Q, Q3 FY26: $7.84B of the $10B used; most in a year $2.66B; CHIPS restrictions
sec.gov/Archives/edgar/data/723125…000015/mu-20260528.htm - 10:28CFO: capital returns increase "From Dec. 9, 2026"
s25.q4cdn.com/621799436/files/doc_…6-Prepared-Remarks.pdf - 10:35CEO Form 4 filings, 10b5-1 plan (latest)
sec.gov/Archives/edgar/data/723125/000124265426000015/ - 10:4513F filings for MU
13f.info/cusip/595112103 - 10:55Capital World Investors 13F
sec.gov/Archives/edgar/data/1422849/000142284926000113/
The verdict and my plan 11:08
- 11:27Disclosure and the "10 best stocks" ad under the "no-brainer" article
fool.com/investing/2026/10/03/micr…build-out-to-2031-its/ - 11:39MU analyst ratings
stockanalysis.com/stocks/mu/forecast/ - 11:39MU analyst ratings
marketbeat.com/stocks/NASDAQ/MU/forecast/ - 11:39Earnings Insight: S&P 500 ratings
advantage.factset.com/hubfs/Websit…ingsInsight_092526.pdf - 11:51Motley Fool disclosure policy
fool.com/legal/fool-disclosure-policy/
The Hype Fund: day one 12:37
- 12:46The Hype Fund: the MU buy, Oct 7, 2026 at $1,084.92
The Hype Fund page - Music: "SUGGESTION 8" by nomiqbomi, "Satie: Gymnopedie No. 1 (partial)" by tubbers
Transcript
Full transcript
0:00 Intro: can riding the hype beat the market?
Hi, I'm Gus. With stocks, I've always been the careful type. Slow. And steady. But I've always kept an eye on the hysteria. On social media, the same stocks keep popping up. Year after year after year. So I checked them out. Record profits. Shareholders doing great. But how do they get there? What are people actually betting on?
The visionaries! Elon Musk wants AI data centers... in space. Launched from a giant cannon. On the Moon. Sam Altman has talked about a Dyson sphere around the sun. Full of data centers. Demis Hassabis thinks the end of disease is within reach. Maybe in ten years. None of it exists yet. And people are buying in. Who am I to judge? I just can't wrap my head around it.
But it's tempting. And I want in too! But how do you even pick one? My idea is simple. Stocks don't only move on numbers. They move on hype. So every episode, I find the stock everyone's hyping, check what's behind it, and buy in. Then we track it. Does riding the hype... beat the market?
Here's how I find them. Every week my scripts go through social media and pull everything people are saying about stocks. Then I line it all up. Which stocks get the most talk, and which ones are suddenly blowing up. But talk isn't everything. I also check how much of the price is hype. Most talk. Most hype in the price. That's our target. And this week... It's Micron!
1:33 What is hype?
So what is hype? Simple. This is what Micron owns. Everything it has, minus its debts. About 138 billion. And this is what the stock market says it's worth. 1.2 trillion. The rest is hype. About a trillion dollars. And what pumps it up? Talk.
1:54 What social media says about Micron
Okay. Let's see what social media thinks about Micron. This is my favorite part of tracking social media. I collected a ton of these while making this episode. Read some of them. Not all. Took me hours to animate. But this belongs here. This is the landscape. It's unhinged. And these are real posts. I love you guys. 'We are due!' We sure do. 'Extremely cheap…' ...Mm. Sure.
'You're welcome for the hopium.' In a moment, brother. 'Should be up to 1500.' ...'2500.' ...'6000.' 'The bears have determined that Sanjay farted during the earnings announcement.' ...Uuuh? Haha.
Guys who can't handle one red day.
Why all the salt? Guys, chill. It's up 270 percent this year. 'OMG grandpaps, you were a bear? Is that why mamaw works three jobs?' ...What? Haha.
Not this guy again.
3:12 What does Micron even do?
Okay. Micron. What do they even do?
Micron makes memory chips. Every phone, PC and server needs them. The new kind is called HBM: memory chips stacked on top of each other, right next to the AI chip. HBM takes about three times as many wafers to make as normal memory.
So every wafer that goes to AI is memory that doesn't go into your PC or your phone. Only three companies make HBM: SK Hynix, Samsung and Micron.
3:50 What the pros are saying
So where does all this hype come from? A lot of it trickles down from the finfluencers. Okay. What are the pros saying?
'I have never seen a company deliver this spectacular level of profit.' Wow.
'Micron can probably buy back all its stock over the next five years at this price.' Nice.
'Micron's stock could be valued at 6.2 trillion.' ...Uhm. Okay.
And this week, same guy: 'A screaming buy.' 'A no-brainer stock to buy now.' ...Okay.
Number two out of twelve thousand analysts. Target: 1,300.
'Memory's cyclicality is no more. So I keep loading up on Micron.'
'That is the death of boom-bust in one sentence.' Wow.
Even the CEO is hyped. Before the AI boom, Micron mostly sold memory for PCs, phones and servers. Now, in his latest earnings release: 'AI is becoming Super Intelligence.' A guy signed a decree the day before. And now this guy has to go out and announce it. Because apparently 'artificial' sounded fake. And it's not.
5:07 The FOMO montage
This is just ridiculous. The same hopium-huffing writers... Haha. Also spammed FOMO articles, so you'd jump on the bandwagon before it's too late. Way too many for one screen. So here's a montage.
That's three months. Mostly the same handful of guys.
...Okay. Maybe I should just buy. Everything they say about this company sounds amazing. But it can't all be true. Right? We'll analyze this in my lab.
5:47 Into the lab: what the reports say
So I downloaded their last three annual reports and read them back to back, to check what the finfluencers are claiming. So you don't have to. Let me sanity check myself before I decide. I'm giving up my sanity the moment I buy anyway.
Everything they said goes on the board. On one side, what they all agree on. On the other, what each of them is betting on. Let's check it. So. What did the reports actually say? And business is booming. Last quarter they did 54 billion in revenue. Same quarter three years ago? Four billion. Back then they lost money on every chip they sold. Now the margin is 87 percent.
85 billion in profit last year. Ten times the year before.
6:32 Is the memory cycle dead?
Okay. Honestly, that's good.
First one. This writer says memory isn't a cycle anymore. He calls it a utility. Something steady, like your power company. His reason is the new contracts. Big customers now sign deals for several years, with a minimum price. If prices fall, Micron still gets at least that. And that part is true. Those contracts are new. Last cycle the deals weren't binding. Now customers even paid billions up front.
But the article never says how much of the business that is. Micron's own number: a bit over a third. The rest still follows the market. If prices drop, most of it drops with them. Micron's biggest competitor wrote it in their own filing. In the past, new factories came online just as demand got weaker. Too much memory, lower prices.
So no, I don't think the cycle is dead. I think it shows up when the new factories do.
Memory goes in cycles. Not enough of it, prices go up. Too much, they crash.
And every cycle had a story. In 2017 it was an 'ultra-super-cycle,' driven by smartphones and artificial intelligence. AI was in the story back then too. Back in 2018 the CEO was talking about 'secular growth.' 'Enduring value in 2019 and the years ahead.'
Look at the stock. It peaked in May 2018. Profits kept going up for three more months. The day they reported the record, the stock was already down 26 percent. Then profit fell 91 percent.
2022, same thing. The stock peaked in January. Sales hit a record in June. By then the stock was down 43 percent. The year after, a loss.
And this year? The stock peaked in June and fell 39 percent in five weeks. Profits are still going up.
So the stock doesn't wait for the bad news. It moves months before the profit does.
8:31 The "no-brainer": when does the shortage end?
Next. The no-brainer. Same article, a bit further down: don't worry about a downturn anytime soon. He's quoting Micron. And Micron does say next year and 2028 will be tighter than this year. Everyone agrees on that. But the same report says what Micron is spending the money on. New factory space. Ready in late 2028.
And they're not alone. SK Hynix opens new factories in December 2028 and June 2029. Samsung reportedly in late 2028. All at about the same time. So when does the shortage end? I checked the market research. And here they're right: the shortage is real, and next year it gets worse.
The analysts who track the market say the new supply really starts to show in 2028. One even expects a small surplus that year. The chipmakers themselves say 2028, 2030, or no idea yet.
So credit where it's due. The shortage is real. But does it end in 2028 or 2030? Nobody knows. And not one of these articles even mentions it. So 'don't worry about a downturn'? Nobody can promise that.
9:40 Checking the $6.2 trillion math
And remember the 6.2 trillion? Let's check his math. Wall Street's average guess for next year: 150 dollars a share in profit. He took the highest one. 221. Then the top of his own range. 25 times profit. Best case, times best case. Run it through the hype equation. 6.2 trillion. Micron owns 138 billion. That's 98 percent hype. Even for hype, that's a lot.
And what's Micron doing with all that cash?
10:13 Buybacks, the CEO and the big funds
Remember this one? Buy back all its stock in five years. Micron promised a 10 billion dollar buyback in 2018. Eight years later it still isn't finished. The most they ever bought back in one year was 2.7 billion.
And this year? Zero since February. Their chip subsidy deal holds them back until December.
The CEO isn't held back. He sells 40,000 shares every four weeks. About 161 million since May. And he's not the only one. In one year the stock went up nine times. The big fund managers sold almost half their shares. Index funds kept buying. They don't get a choice.
Capital Group had 70 million shares a year ago. In June: 29 million.
Is that a problem? Maybe not yet. But if they keep cutting, it's worth keeping an eye on.
11:08 The verdict and my plan
So that's the board. Everything they agree on checks out. The profit, the shortage, the AI demand, the contracts. It goes wrong in the next step. They take the good news and stretch it. No more cycles. Six trillion. Buy back every share. They tell you enough to buy. Not enough to worry.
So I scrolled to the bottom. The site says it owns Micron and recommends it. In its own words. And right under 'no-brainer,' there's an ad for their paid list of the ten best stocks. Micron isn't on it.
And remember the top analyst with the 1,300 target? He's not alone. Nine out of ten analysts say buy Micron. Zero say sell. For the average stock it's six out of ten. So a lot of the talk comes from people who own it. That's fine. But when you reach that many people, show the risks too. Not just the best case.
That's all of it. What they agree on checks out. What they bet on is stretched. Now I know what I'm buying. So what's my plan? Next year the shortage gets worse, not better. Micron, Samsung and the market analysts all say that. That's the hopium I'll take. But the new factories come in late 2028. And both times before, the stock fell months before the profits did.
So I'm not waiting for 2028. If I buy, the plan is to be out sometime in 2027. When exactly? I don't know.
So why would I still buy it? The hype. That's the whole reason this series exists.
12:37 The Hype Fund: day one
So that's where we start. The Hype Fund. Day one. We'll check in every episode and see if the hype is beating the market. Bought at $1,084.92.
Drop your hype in the comments. Apes together strong.
Like, comment, subscribe. To the moon!
My homework, not advice. This is my own investing journey, animated. I'll never tell you what to buy or sell. Facts about companies come from the sources above; the roasting is satire.
Disclosure: Gus owns Micron. It joined The Hype Fund on Oct 7, 2026 at $1,084.92.
What does social media say about Micron stock?
That it's cheap, that it's due, and that it's going much higher. In early October 2026 posters called it "extremely cheap" and named targets of $1,500, $2,500 and $6,000 a share. For scale: the stock was up about 270% that year.
Posts quoted word for word with the poster's username, nothing else about them. They're opinions, not facts to check. We laugh with them, not at them: I own the stock too.
Watch this part 1:54